Now, one thing I want to be very clear about in this section. Is that if you just sell people random website templates alone, you’re going to make little to no money.

I see so many people in the web design space on YouTube trying to sell pretty website templates but they make almost zero money.

The real Meta is “pre-accomplishing” as much work as possible for client’s/ customers.

BUT, this is not just related to the website design.

Remember, the reason any person is interested in a new website/better website in the first place is that the site is just one of the pieces necessary to achieve their outcome of starting or scaling their business.

Therefore, the thing that makes our Productized Websites truly stand out is adding more “ready-to-use” components that speed up their likelihood of the outcome they want.

A good example of this: Inside the Website Factories Program, we have “pre-completed” over 90% of the process to launching your Factory in order to help you get your first paying customers in under 10-14 days of joining.

We do this by not only giving you the entire walkthrough training of each step of the process…

But also handing you:

And the point I’m making here is that if we only gave you just 1 of those, you probably wouldn’t feel ecstatic about your purchase.

Even though just 1 of those pieces alone could change the entire trajectory of your business journey, you would still not make progress nearly as fast as if I simply just gave you everything I personally used & proved out.

By “compressing” the timeframe that your customers are able to get their desired outcome + reducing the amount of time, effort, brainpower & creativity required to get the outcome…

Your customers will be happier, spend more money with you and refer you more business either directly or indirectly via giving you amazing reviews.
So what this means is that, over time, we want to “pre-complete” more & more work that customers would have to do themselves once they have our products.

Some great ideas to do this would be things like templates & content for ads to help them attract new clients/customers faster…

Templatized or pre-written blog articles…

Templatizing emails

And even pre-integrating/building products (huge perceived value booster btw)

This is also one of the reasons we use Swiftwebsites.ai

When your customers transplant your Productized Websites into their account, all of the above can genuinely be transplanted via a single delivery automation. (Less work for customer)

Other marketing related platforms like GoHighLevel, Systeme.io, Leadpages, Shopify etc. don’t have the amount of sharing capacity that Swift does. (Trust me, we’ve genuinely tried them all and it’s not even close)

Step 1 - Go To Swift & create ‘MVP’ sub-niche websites

Step 2 - Write down the 5 steps your preferred niche would need to do themselves in order to “get their first win”

Step 3 - Create short Google Doc walkthroughs or Pre-Completed templates of the steps required to accomplish that specific step

Note: Start simple with all of these in the beginning, DO NOT sink too much time into these steps before launching. You would be surprised how thankful customers are even with simple fulfillment in the beginning. Keep in mind that these can always be optimized over time, and your support rep will get feedback from customers on what they actually would like more of. For all you know, if you try to build every single complex detail before launching, you could accidentally be building stuff that customers may not even care about. This is why we say to “MVP” (Minimum Viable Product) your Productized Websites.

Something that should make you very confident in how quickly you can do this is that the first Website Factory I created, I launched in 11 days from the time I had the idea. With the sales page, the productized sites, the upsells etc. all completed - and I did it without any guide or course or templates to help me like you’re getting right now. So trust me when I say yours can launch successfully & quickly without getting stuck in the product development phase.

Another thing on this too. The reason this system is so successful is that we’re essentially “front-loading the work”.

With a traditional website design agency/freelancing business model, it’s essentially just “making a bunch of promises up front” and then scrambling to fulfill on everything you had to promise to make the sale.

Me personally? I don’t like to make promises that I can’t confidently 1) Overdeliver on and 2) Deliver faster than I initially promised.

So we’re essentially saving ourselves massive amounts of time & frustration later by pre-solving every problem we would normally have to manually deal with one-by-one.

Once you do this…

Boom - Your Productized Websites are ready to deliver to paying customers.

But before that…

Now when it comes to building your Website Factory’s site, it will be a different process than building a traditional web design agency website.

Think of a traditional web design/freelancing as a guy asking a random girl off the street to get into an exclusive relationship with him.

She knows nothing about him, has zero context of what his intentions are & plus, there’s a 1% chance that he’s a serial killer.

And unless there’s something seriously wrong with her (or he’s the best looking guy on the planet who just coincidentally happens to be a movie star with millions of dollars falling out of his pockets) she will simply say no.

This is the experience of the average web designer.

The prospect gets a cold call or cold email, gets annoyed and tells the web designer to fuck off.

And in the rare case the prospect would consider a conversation - they’re not willing to commit enough money to the project that would actually make it worth your time.

Website Factories is the exact opposite.

Think of it like a long-term girlfriend.

Instead of asking for complete commitment right off the bat with very little knowledge of the other person, you start off by going out on a date to get to know each other better.

It’s a good experience for both people, and both of you enjoy it, so it doesn’t stop there.

After that first time, you keep nurturing & investing in the relationship.
Maybe you took her to a fancy restaurant on the first date but now you’ll take her to a new spot.

Eventually, she’s your girlfriend and she always keeps coming back for more.

This is what it’s like to operate a Website Factory.

First, you nurture your customers into a low-risk, premium product.

Then you give them a premium experience through proper fulfillment and customer service.

And because they enjoy it so much, they will happily buy your growing catalog of related products & services you can build over time.

And the cherry on top…because Website Factories focus on volume sales - you never have to deal with clients that aren’t “gf material”.

Someone emails you for an add-on service, but in their email they say they want a lower price?

No worries.

You can say no to working with them, without a care in the world, because you already generated $2,000 in sales today.


You decided to sell a $2,000 a month ads management retainer service to a customer on the backend of your Factory, but they started talking to you with an attitude?

No worries.

Fire them on the spot, because you’re getting 50 buyer leads a day (at a profit) that would happily sign up to be your next client.

We don’t deal with bad-behaving customers over here.

So how do you build a Website Factory?

Now I’m not going to walk you through a Swift tutorial here.

Instead, I’m going to explain to you the high-level concept behind the structure of a Website Factory & how it gets customers.

For demonstration, let’s assume we’re selling websites (or funnels, which is even easier to fulfill) to content creators.

Now imagine a Pyramid.

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Now imagine this pyramid has 3 layers.

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Now, this pyramid represents the level at which our customers are.

Below the pyramid, for this specific example, you have people who are looking for a way to make money online.

These people are what we refer to as the Mass Market. People who really haven’t really been introduced to any specific way of making money online whatsoever.

Above that, (the bottom level of the pyramid) you have people who know you can make money as a content creator, but they don’t know what “way” to do it. (The “way” being the exact business model).

Above that, you have people who know they can make money as a content creator, they know what business model they want to do, but they’re looking for tools to help them do it.

And at the top, you have people who know they can make money as a content creator, they know what “way” (business model) fits them, they know what kind of tool they need to do it and all you need to do is just put the tools in front of that customer and capture that sale.

2 parts - The Home Site, Self-Service Sales Page

Now imagine your Website Factory and its 2 main sections.

Those being:

Home Site
Self-Service Sales Page

Your Home Site is designed for prospects at the bottom of the pyramid

It’s purpose is to build Trust with people that don’t purchase immediately from your Self Service Sales Page.

You do this by creating a clean and functional aesthetic, providing social proof through Reviews you get over time, and establishing yourself as an authority through answering common questions & highlighting any and all services provided.

Because I would never expose one of my Inner Circle Member’s Website Factories that are doing numbers without their express permission. You can view the Website Factories site as an example of what I’m talking about.

The Self Service Sales Page is designed for prospects at the top of the pyramid.

Its purpose is to convert.

It does this by being direct, highlighting the benefits of the core website offer + bonuses & creating clarity as to exactly what they’re getting and what it will help with.


Once again, because I don’t expose Inner Circle Members offers that are doing numbers, you can check out one of my many sales pages for Website Factories.


When you structure your Website Factory like this, we address every level of customer.

As you might imagine, different customers have different conversion windows (the time between the customer seeing us for the first time and buying).

Having both a direct Self-Service Sales Page & A Home Site lets you capitalize on quick action takers & also make more skeptical buyers a bit more comfortable.

And this is how you build and structure a proper Website Factory.